Mohammed bin Rashid visits ‘Mira’s’ stand at WGS

- UAE humanitarian initiative plants seeds of hope for underprivileged farmers in Afghanistan
- Fatima Bint Mohamed Bin Zayed Initiative’s (FBMI) social enterprise ‘Mira’ empowers Afghan farmers by providing a platform to sell their produce globally

- Mohammed bin Rashid and Hamdan bin Mohammed visit ‘Mira’s’ stand at the World Government Summit 2023
- ‘Mira’s’ stand at WGS displays products sourced from farmers across Afghanistan
- ‘Mira’ has helped thousands of Afghan farmers find consumers for their products around the world, bringing better living conditions to them and their families and communities

Farmers in some of the remote regions of Afghanistan had once relinquished hope that they would be able to sell their products to a wider global market due to the ravages of conflict and poverty in their communities. Many had lost the market access and resources needed to profit on a larger scale from their traditional farming skills.

All that changed when ‘Mira’, the social enterprise of a UAE-based humanitarian organisation, the Fatima Bint Mohamed Bin Zayed Initiative (FBMI), planted seeds of hope by creating a platform for the farmers to sell their produce globally.
 
Launched over a decade ago, ‘Mira’ represents independent farmers from across Afghanistan, united under a shared vision of growing organic fruits, nuts and saffron without the use of any harsh chemicals or preservatives. Several Afghan farmers have benefitted from the initiative, with their products finding consumers around the world, bringing better living conditions to them, and their families and communities.  With agriculture being an integral part of Afghanistan’s cultural heritage, ‘Mira’ encourages traditional techniques and provides farmers with vocational training.

The initiative was under the spotlight at the World Government Summit held from 13-15 February in Dubai when His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, visited ‘Mira’s’ stand at the event, which displayed products sourced from farmers across Afghanistan.

Underprivileged communities in some of the remotest areas of Afghanistan have seen their living conditions improve significantly over the last decade due to the efforts of the Fatima Bint Mohamed Bin Zayed Initiative, an organisation that represents the highest of Emirati humanitarian ideals. Bringing renewed hope to people affected by crippling poverty and unemployment, especially women, the Initiative, has been at the forefront of bringing sustainable sources of income, education, social development, medical care and clean water to over 1,000,000 underprivileged Afghans over more than a decade. Forging a new path of hope and compassion, the FBMI has facilitated education to more than 20,000 children, provided treatment and prenatal care to over 300,000 people and delivered over 500,000 polio vaccinations since 2020 in Afghanistan.

The remarkable success of the Initiative and its social enterprises represents the UAE’s deep commitment to the security and welfare of the Afghan people, which has been a hallmark of the country’s humanitarian mission in Afghanistan since 2003.

Zuleya, another social enterprise created by the FBMI, sells 100% organic carpets and handicrafts made by artisans in Afghanistan employed by it, mostly Afghan women from disadvantaged communities. The enterprise, which has a flagship showroom in Dubai Design District (D3) invests all its profits back into the carpet-making initiative to preserve this ancient craft for generations to come.
The Fatima Bint Mohamed Bin Zayed Initiative (FBMI) was founded in 2010 to empower underprivileged communities, with a strong focus on women, by providing them with sustainable employment and critical social services.