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Dubai reinforces safety reputation with another luxury resort winning the Bureau Veritas Safeguard Label

Dubai further reinforced its reputation as one of the world’s safest travel destinations with another one of its landmark luxury resorts Jumeirah Zabeel Saray earning the Bureau Veritas Safeguard Label. The achievement of the resort by Jumeirah Group, a member of Dubai Holding, makes it one of the coveted hotels recognised as compliant with the highest global hygiene standards.

Dubai’s growing reputation as one of the world’s safest destinations is a key driver of increasing international tourism inflows since the emirate reopened to international visitors last month. Stringent new protocols have been put in place across Dubai’s hospitality and tourism sectors to ensure visitors enjoy the highest safety standards and with it, peace of mind.

Jumeirah Zabeel Saray is the sixth Jumeirah Group property to be awarded the globally respected safeguard label. In May, the Group’s Jumeirah Al Naseem became the first five-star resort globally to receive the prestigious safeguard label. Since then, Jumeirah Al Qasr, Jumeirah Dar Al Masyaf and Jumeirah Creekside Hotel in Dubai, as well as Jumeirah Frankfurt Hotel in Germany, were all awarded the Bureau Veritas Safeguard Label. 

The certification is an important milestone for the resort which is committed to ensuring the safety of guests and employees alike with stringent hygiene practices as well as transparency for peace of mind. The Bureau Veritas Safeguard Label enables the resort to further consolidate its strong standing in the market and increases confidence among guests seeking to enjoy the extraordinary experiences it offers.

Mahmoud Sakr, Managing Director of Jumeirah Zabeel Saray expressed his gratitude to all teams involved in securing the certification and said: “Over the last few months while guests were keeping safe at home, we have been working actively to ensure that guests’ future stay experiences are memorable, comfortable and safe with us. The world of travel is changing, and we at Jumeirah Zabeel Saray are fully devoted to embracing the new norm with valuable measures implemented in all areas. We place the highest priority on guest wellbeing and safety, and their care and comfort are close to our hearts. With these great safety measures in place, Jumeirah Zabeel Saray looks forward to welcoming guests to the most remarkable family resort on the prime location of Palm Jumeirah, Dubai.”

Bureau Veritas, a world leader in certification services, tests major five-star hotels for procedures to meet regulations and safety practices. This is achieved through testing, inspection and certification of all key areas by the Bureau Veritas Audit, including remote and field audits, an exercise which Jumeirah Zabeel Saray passed with flying colours. Successful audits are followed by labelling of awarded entities, all of which are displayed on their website -

Home to 405 rooms and suites, 38 Royal Residences and the award-winning Talise Ottoman Spa spanning over 8,000 sq m, Jumeirah Zabeel Saray provides stellar dining experiences, a private beach, entertainment, wellness and sports activities for guests.

For full details of all protective measures being taken by Jumeirah Group, please visit

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