Binghatti Holding announced a contribution of AED 1 million in support of the Fathers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, with the aim of establishing a sustainable endowment fund that provides healthcare for the poor and needy in underprivileged communities.
Operating under the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI), the Fathers’ Endowment campaign aims to honour fathers by allowing individuals to donate in their name. The campaign seeks to reinforce values of honouring parents, compassion, and solidarity, while strengthening the UAE's position as a leader in charitable and humanitarian work.
It also promotes the noble values for which the UAE community is known, particularly generosity and a deep sense of global humanitarian solidarity, further establishes the concept of charitable endowments, and creates a widespread social movement to support and contribute to its objective of providing sustainable healthcare to impoverished and needy individuals.
Unique initiative
Muhammad BinGhatti, Chairman of Binghatti Holding, said: “The Fathers' Endowment campaign embodies the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum of creating positive change across all areas, and providing sustainable healthcare to the underprivileged. This initiative reinforces the UAE's leading role in humanitarian work and its commitment to improving lives globally.”
BinGhatti added: “Our participation reflects a steadfast commitment to supporting the UAE's humanitarian endeavours, which prioritize giving and solidarity,” highlighting the campaign's particular importance, as it honours fathers in UAE while addressing the crucial need for accessible healthcare.
Donation channels
The Fathers’ Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (Fathersfund.ae), as well as a dedicated call center via the toll-free number (800 4999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (IBAN: AE020340003518492868201). Donations via SMS are possible by sending the word “Father” to the following numbers (1034 to donate AED 10, 1035 to donate AED 50, 1036 to donate AED 100 and 1038 to donate AED 500) for Etisalat by e& and du users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood (Jood.ae).