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Over 1.3 bn followers of Dubai Sports Conference

More than 1.3 billion followers of the Dubai International Sports Conference and the Globe Soccer

• Great global interest in the event and the meeting of tolerance between Salah and Ramos
• The Pharaoh's Award tops the global trend on the Tik Tok platform


The seventeenth edition of the "Dubai International Sports Conference", a member of the "Mohammed bin Rashid Al Maktoum Global Initiatives", and the thirteenth edition of the "Dubai Globe Soccer awards”, received great international interest from television channels, newspapers, websites, and social media accounts.

The international media paid great attention to the event organized by the Dubai Sports Council under the slogan "The Road to Championships” and was attended by His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, His Excellency Mattar Al Tayer, Vice President of the Council, and several sports personalities.

The number of followers of the event reached more than 1.3 billion, including one billion views of the event tag on the TikTok platform, while the number of views of the short videos that were published on the platform itself amounted to more than 200 million views, in addition to hundreds of millions who followed the event on the Instagram, Twitter, Facebook and YouTube platforms. And other social media accounts of media organizations and players on different continents.

Many European and international newspapers, channels, and websites devoted wide spaces to the details of the awards sessions and atmosphere that brought together a group of the brightest football stars, past and present, and the (meeting of tolerance) between Mohamed Saleh and Ramos and the warm greeting between them, in the presence of His Excellency Matar Al Tayer, received special attention in Egypt and various countries of the world. Where television programs and social media accounts of media organizations re-published footage of the meeting, which was broadcast by the Dubai Sports Council on its official accounts on social networking sites, where the meeting was distinguished by warmth and friendly feelings, especially as it comes after the famous incident in which Mohamed Salah was injured in a joint attack with Defender Ramos in 2018 and the widespread accusations against the Spanish defender that he deliberately injured the great Egyptian star.

The Dutch newspaper "Newsblade" published an article about the meeting under the title (Forgetting and Forgiving? Sergio Ramos and Mohamed Salah erase the Champions League incident and warmly welcome each other in Dubai). "After Ramos Salah was injured in the 2018 UEFA Champions League Final, some tension erupted between the players. But it seems that those tensions have calmed down now that the two met at the Dubai International Sports Conference and Dubai Globe Football Awards. This was followed by a warm salute."

The player, Mohamed Salah, the star of the Egyptian national team and the English club Liverpool, won the best player award, according to a poll of followers of the “Tik Tok” platform, as he received 33 million votes from Tik Tok followers.

Among the most important international media outlets that covered the news of the conference, and the ceremony were the Italian channels Sky Sport and Eurosport, which published all the details of the conference and the ceremony live and published clips from them on their official websites, while the Portuguese newspapers "A Bolla" and "Record" devoted pages to publishing the dialogue of Roi Costa, a star. Portuguese football, Italian stadiums, and the president of Benfica club during a talent discovery session that was held at the Dubai Sports Council headquarters within the activities of the "Dubai International Sports Conference", and published about Rui Costa and Jorge Mendes winning the Dubai Globe Soccer Awards.

And on the Real Madrid website, which get more than 7.4 million visitors daily from all countries of the world, the site celebrated the victory of the ancient club with the award for the best club in the world, and the victory of its French player Karim Benzema with the award for the best player in the world for the year 2022, and Ancelotti with the award for best club manager.

Among the most prominent European newspapers that published about the conference and the ceremony are the Italian newspaper Toto Sport, Radio Marca, Football Italia, Football Italia, the Spanish "AS", the Spanish Habeas Data website, the official FC Barcelona website, the Italian Ansa Calcio, and the French (Foot Mercato) website. Benzema congratulated the victory, Courier de les Sport, Tuttosport, Ukrainian, Romanian, Thai, Indonesian, Vietnamese and many other media outlets from around the world.

Social media also caught fire with news and comments on the event from official and unofficial accounts in more than 200 countries around the world, including the accounts of the participating and winning stars and clubs that have millions of followers on Instagram, Twitter, and Facebook platforms, who followed video clips and films about the annual event.


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