Dubai’s new strategic engagement programme deepens connections with UK thought leaders in the post-COVID and post-Brexit era

Dynamic engagement programme organised by the Government of Dubai Media Office builds on strong commercial and cultural ties with UK

Dubai delegation connects with over 80 high-profile UK stakeholders

Mona Al Marri: The Dubai-UK engagement programme is part of our constant efforts to reinforce Dubai as a positive partner for opportunity in the minds of leaders, influencers and game-changers in strategic markets across the globe

Engagements focus on three broad sectors: global citizenship, life sciences and well-being

Multi-faceted initiative promotes collaboration, cooperation & exchange across diverse sectors

Key events included a Techathon featuring tech leaders, emerging tech entrepreneurs, and tech learners from Dubai and London

In a strategic engagement programme aimed at reinforcing the resilient relationship between Dubai and the UK in an evolving global environment, the Government of Dubai Media Office (GDMO) organised a week-long series of events in the UK focused on dialogue, knowledge-sharing and networking between decision makers, influencers and thought leaders from both sides.

The multi-faceted programme was rolled out as part of expanding and deepening Dubai’s network of relationships and stimulating a new dialogue with audiences in the UK in the post-COVID and post-Brexit era. The initiative, which sought to build on the strong historic ties between Dubai and the UK, featured a diverse series of engagements designed to explore collaboration in a range of sectors.

Raising Dubai’s profile among UK stakeholders
The Dubai delegation participating in the engagement programme included leaders of government organisations at the forefront of developing its economy and investment, future technologies, financial services, life sciences, healthcare, media and culture and creativity. Leading participants included Her Excellency Hala Badri, Director General of Dubai Culture; His Excellency Khalfan Belhoul, CEO of the Dubai Future Foundation; Her Excellency Shamsa Saleh, CEO of Dubai Women Establishment; His Excellency Dr Amer Sharif, CEO, Dubai Academic Health Corporation, and Chair of Dubai COVID-19 Command and Control Centre; Dr. Alawi Alsheikh-Ali, Deputy Director-General of the Dubai Health Authority; His Excellency Fahad Al Gergawi, CEO of Dubai FDI; His Excellency Waleed Saeed Al Awadhi, Chief Operating Officer of the Dubai Financial Services Authority (DFSA); Noora Al Abbar, Director, International Media, GDMO; Her Excellency Huda Al Hashmi, Deputy Minister of Cabinet Affairs for Strategic Affairs; His Excellency Mansoor Abulhoul, Ambassador of the UAE to the UK; and Ayesha bin Kalli, Manager, International Office, GDMO.  

British participants in the engagement programme included a diverse cross-section of leaders from government, the armed forces, academia, business, culture and media, including some of the stars of the country’s vibrant entrepreneurial landscape. In total, the Dubai delegation connected with over 80 UK stakeholders, including the Secretary of State for Education and the Minister for Science, Research and Innovation. Prominent participants from the business sector included Lord Udny Lister, UK Co-Chair of the UAE-UK Business Council; the Deputy Mayor of London for Business; Her Majesty’s Trade Commissioner for the Middle East; representatives from the UK Department for International Trade and Chambers of Commerce; as well as private sector leaders such as Brent Hoberman, Co-Founder and Executive Chairman of Founders Factory; Baroness Helena Morrissey DBE, founder of the 30% Club for increasing gender diversity in the boardroom; and Warren East CBE, CEO of Rolls Royce.

Her Excellency Mona Al Marri, Director General of the Government of Dubai Media Office said: “The latest Dubai-UK engagement programme forms part of the Government of Dubai Media Office’s constant efforts to reinforce Dubai as a positive partner for opportunity in the minds of leaders, influencers and game-changers in strategic markets across the globe. Through rich interactions and dialogue, we seek to raise Dubai’s profile as a welcoming, inclusive and diverse destination that has the vision, ecosystem, and resources to support those looking to tackle humanity’s biggest challenges. The programme has opened up many new avenues for Dubai to promote meaningful engagement with the UK, not only at the level of governments and public and business sectors, but also between our media, sports, life sciences, cultural and creative communities and broader civil society. We look forward to turning key elements of this engagement into an annual programme.”

Her Excellency Hala Badri, Director General of Dubai Culture, said: “Dubai is an incubator for creativity, and home to a dynamic, resilient and thriving cultural community, which we are proud to promote globally. Having an open and ongoing dialogue with our UK partners about how the cultural sector can navigate the challenges of the future will contribute to the realisation of our vision as we continue to cement Dubai’s position as a global hub for arts, sports and culture.”

His Excellency Khalfan Belhoul, CEO of the Dubai Future Foundation, said: “The entrepreneurial spirit we experienced during our engagement programme gave us and our UK hosts a wonderful platform to share successes and learnings, especially in the tech space. The UAE and the UK both offer strong blueprints for developing a flourishing, future-ready tech ecosystem, and by working together, we can continue to play our parts in shaping the future of innovation.”

Her Excellency Shamsa Saleh, CEO at Dubai Women Establishment, said: “Gender equality is a global issue, and we seek to draw from best practices from around the world to create a better society. This engagement programme was a fantastic opportunity for female changemakers from Dubai and the UK to build new alliances, share learnings and focus our efforts on female empowerment.”

His Excellency Dr. Amer Sharif, CEO, Dubai Academic Health Corporation, and Chair of Dubai COVID-19 Command and Control Centre, said: “During our visit to the Norwich Research Park, we had the pleasure of hearing about the UK’s approach to innovation in the life sciences, health and tech sectors. The exchange of ideas, knowledge and expertise has undoubtedly deepened our relationship with the UK across these industries. With so much multidisciplinary expertise working to a shared vision, the future looks bright.”

Dr. Alawi Alsheikh-Ali, Deputy Director General of the Dubai Health Authority, said: “There is an immense concentration of talented scientists and researchers in the Norwich Research Park. Meeting these world-leading thinkers, all of whom are tackling the biggest medical and technical challenges facing humanity, has inspired us to pursue an even deeper level of partnership with the UK and the region. I admire their commitment to scientific advancement and look forward to a rich and productive future for collaboration.”

His Excellency Fahad Al Gergawi, CEO of the Dubai Investment Development Agency, said: “FDI flows between the UK and the UAE continue to drive growth for both countries across a range of sectors. Visiting the UK and meeting with business leaders and the international investor community was an important way for us to discuss how to further enhance Dubai’s attractiveness as a leading destination for FDI globally and regionally.”

His Excellency Waleed Saeed Al Awadhi, Chief Operating Officer of the Dubai Financial Services Authority (DFSA), said: “Our trade and investment relationship with the UK is very healthy, and this engagement programme has helped us to deepen our commercial and cultural ties. The diverse expertise and experience of the delegates on the trip and our UK hosts has accelerated cooperation and knowledge-sharing between our countries. As a result, our bilateral relationship has strengthened, and we can focus on new levels of collaboration as we look to capitalise on a shared future of opportunities.”

Noora Al Abbar, Director, International Media, GDMO, said: “The engagement programme saw incisive discussions and a rich exchange of insights on how Dubai and the UK can work together to generate fresh growth opportunities while effectively navigating a world in flux.  The meetings generated many invaluable perspectives on how both sides can further transform their cooperation across a wide-spectrum of sectors and continue to revitalise the dynamic connections that have been shaped over the course of their enduring historic relationship. For the Dubai delegation, the programme provided a platform to raise awareness about the city’s many facets as a destination for business, entrepreneurship, innovation, talent and culture. The engagement promises to add new dimensions of value to trade and investment between Dubai and the UK in ways that not only benefit each other but also contribute to the creation of a better world.”  

Her Excellency Huda Al Hashimi, Deputy Minister of Cabinet Affairs for Strategic Affairs, said: “During our visit to the UK, we met with many talented policymakers, businesspeople, and entrepreneurs, all of whom were committed to driving innovation across the public and private sectors. From life sciences to financial services, creative intelligence and strategic innovation were at the forefront of every conversation, meeting and workshop we had, and we look forward to applying our learnings in the UAE.”

Focus on three broad sectors
With a focus on three cross-cutting and mutually reinforcing sectors: global citizenship; life sciences (covering including medicine, artificial intelligence (AI), fintech, trade, energy and climate); and well-being (including health, lifestyle, tourism, sports, creativity and entertainment), the engagement programme sought to reposition Dubai in the minds of UK policy makers, thought leaders, educators, innovators, investors and consumers.

The programme is expected to contribute to further expanding trade and investment ties between Dubai and the UK. According to ‘Dubai FDI Monitor’, the UK was the leading source country for FDI to Dubai in 2021 with a 27 per cent share of the total. The UK was also the second largest source country for FDI projects in 2021, with 18 per cent. The UAE is a key market for Britain's expanding trade ambitions in the post-Brexit phase, with the UK aiming to double the number of businesses exporting goods and services across the world.

New opportunities in a changing world
The engagement programme organised by GDMO kicked off in London with a ‘Sports and Culture Roundtable’ featuring an informal dialogue with leading thinkers, planners and managers from UK’s sports and culture sectors, including Lord Tony Hall CBE, former Director General of the BBC and Skindar Hundal MBE, Director of Arts for The British Council. Discussions focused on strengthening Dubai-UK sports and culture networks, and examining opportunities for strategic cooperation. The Dubai delegation shared the emirate’s strategic vision to consolidate its emergence as a global hub for both culture and sports.

Events held later explored post-Brexit opportunities and areas of common commercial interest. The Dubai delegation had the opportunity to highlight the emirate’s status as one of the world’s most open cities for business and trade in the post-COVID era. The visiting delegation was introduced to current and former senior members of the UK establishment from government, diplomacy, defence and parliament. The programme also featured an informal engagement with British female entrepreneurs and activists during which the delegation shared Dubai’s remarkable gender balance successes.

Shaping the future of technology
Another key event of the UK engagement programme was ‘The Techathon’, moderated by Oli Barrett MBE, serial entrepreneur and presenter. The Techathon featured panel discussions featuring tech leaders, emerging tech entrepreneurs, and tech learners from London and Dubai and showcased tech success stories from both Dubai and London. His Excellency Khalfan Belhoul, CEO of the Dubai Future Foundation, delivered a TED Talk titled ‘Reshape Tomorrow’ in which he set out Dubai’s vision for the future of technology.  The delegation shared Dubai’s value proposition as a platform for young and emerging tech entrepreneurs to launch ambitious ventures. The Techathon enabled the Dubai delegation to network with 50 emerging tech innovators from across the UK. The delegation also had a chance to share the success stories of Dubai’s accelerator programmes with Brent Hoberman, the visionary leader of the Founders Factory, one of the world’s leading start-up accelerators and venture studios.

Extending the reach of the engagement programme beyond London, the Dubai delegation visited a number of locations along the Cambridge-Norwich Tech  Corridor, home to many of the UK’s world-leading life science research institutions. A series of events at the Norwich Research Park offered Dubai the opportunity to showcase the city’s technology and innovation ecosystems and share its success in curbing the COVID-19 pandemic. The Dubai delegation also visited the University of Oxford, to participate in a communications training workshop that formed part of the Government of Dubai Media Office’s strategic learning platform for senior government leaders.

Following the exceptional success of the engagement programme, the Government of Dubai Media Office seeks to create an annual set of events that will further accelerate knowledge exchange and collaborations, strengthen networks, foster new partnerships and deepen interactions between Dubai and the UK, in a wide range of sectors and spheres of life.