In line with its goal to fulfill Sustainable Development Goal 5 (Gender Equality)
UAE private sector pledges to accelerate gender balance in leadership
Signatories pledge to raise percentage of women in leadership positions to 30% by 2025

Manal bint Mohammed:
• This initiative reflects a unique partnership between the public and private sectors to achieve the goals and future vision of our wise leadership.
• This pledge is an inspiration for the region and the world: the private sector is a key partner in boosting the UAE’s global competitiveness in gender balance.
• Eliminating obstacles to achieving gender balance is essential for economic prosperity, social cohesion, and sustainable development.

Mona Al Marri:
• This pledge is a defining moment in our journey towards gender equality, and confirms the great responsibility that the private sector has in achieving the UAE’s vision and goals.
• There continues to be significant gender gaps in leadership positions across the world, but this pledge is an important step to equalizing these imbalances and creating more diverse organizations.

Abdulla Lootah:
• Achieving the sustainable development goals is a joint responsibility between the public and private sectors

In a first of its kind initiative for the UAE private sector, 18 leading local and multinational companies from diverse sectors have signed a pledge to accelerate the achievement of the Sustainable Development Goal 5 (achieve gender equality and empower all women and girls).

This pledge by the private sector aims to increase gender balance in the workplace, with an emphasis on increasing the representation of women in leadership positions to 30% by 2025 through policy, programme, and initiative developments that are aligned with UAE government direction.

The pledge was signed during a ceremony hosted by the UAE Gender Balance Council, the UAE’s National Committee on SDGs and the UAE’s Private Sector Advisory Council on SDGs. The ceremony was attended by HE Mona Ghanim Al-Marri, Vice President of the UAE Gender Balance Council; HE Abdulla  Nasser Lootah, Director General of the Prime Minister’s Office at the Ministry of Cabinet Affairs and Vice President of UAE National Committee on SDGs; HE Shamsa Saleh, Secretary-General of the UAE Gender Balance Council; HE Hanan Ahli, Acting Director of the Federal Competitiveness and Statistics Centre; as well as representatives of member companies of the Private Sector Advisory Council and representatives of international organisations working on the SDGs.

Companies that signed the pledge include Majid Al Futtaim Holding LLC, Masdar, Dubai Multi Commodities Centre (DMCC), Dubai Holding, Unilever, Standard Chartered Bank, MasterCard, Michelin, UPS, General Motors, Schneider Electric, PepsiCo, Mondelez International, BASF, Mars, Nestle, and General Mills.

Each of the signatories committed to taking key actions before 2025 to strengthen gender balance in leadership positions, including by: ensuring equal pay and fair compensation; promoting gender equitable recruitment and promotion; mainstreaming gender balance through policies and programmes; and being transparent about progress with fellow signatories and government.

Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of the UAE Gender Balance Council, President of Dubai Women Establishment, and wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Presidential Affairs, commended this voluntary initiative, which reflects the unique partnership between the government and private sector in the UAE to achieve the national goals and a future vision by the wise leadership that will enable the country to be a leading global economy in the next fifty years. Her Highness stressed on the pivotal role of the private sector in supporting the government’s efforts to enhance the UAE’s global competitiveness.

Her Highness affirmed that gender balance is a key priority for the government, and that the private sector is an indispensable partner in achieving the 17 Sustainable Development Goals, particularly Goal 5 (Gender Equality). She stressed that the pledge will be an inspiration for the region and the world.

Her Highness said: “The UAE is highly committed to the Sustainable Development Goals of 2030 and has integrated them into its strategic plans, and prioritized them in its local and international partnerships. A national committee for these goals was established in 2017, comprising several ministries and federal agencies, which share the responsibility of implementing these goals at the national level. The UAE Gender Balance Council also launched a host of local and global initiatives to accelerate the implementation of SDG 5 (Gender Equality), in cooperation with government entities and international organisations. These efforts have resulted in remarkable progress for the UAE in global competitiveness reports on women and gender balance, leading the region in some of the most important indexes and climbing to eighteenth place globally in gender equality in a report issued by the United Nations Development Programme. We have witnessed other notable successes, which include ranking first in Middle East and North Africa in the ‘Women, Business and the Law’ 2021 report issued by the World Bank, and first in the Arab world in the Global Gender Gap Report 2021, issued by the World Economic Forum, as well as successfully ranking first globally in 9 competitive indicators related to the progress in achieving the fifth goal of the Sustainable Development Goals in 2021.”

Her Highness added: “I would like to thank our partners in this initiative that supports the UAE's commitment and continuous pursuit to achieve the sustainable development goals. Eliminating obstacles to gender equality is essential to achieving economic prosperity, social stability and sustainable growth. The UAE, since its establishment, has invested in the capabilities of all members of its society without prejudice or discrimination, and this direction is being reinforced by our wise leadership with pioneering legislation and policies that consolidate the rights of women, ensure equal opportunities and leadership positions in the labor market and enhance their representation in decision-making areas. We are confident that the private sector will keep pace with the achievements made in government in this field, and this initiative constitutes an inspiring model for all private institutions in the country.”

Defining moment
HE Mona Al Marri, Vice President of the UAE Gender Balance Council and Chairperson of the Global Council on SDG 5, said: “The signing of this pledge is a defining moment that deserves to be commended, as it enhances government efforts and confirms the important role that the private sector has in achieving the UAE’s vision and goals.”

HE added: “The Covid-19 pandemic has demonstrated the need to work together to come up with innovative solutions to some complex challenges facing our world. It has also demonstrated the extent to which women are affected by crises, noting that there are real gender gaps in leadership positions across the world, with women occupying only 22% of CEO-level leadership positions. We need to escalate efforts to increase the number of women in senior and middle management roles, as more women in leadership means stronger organisational performance and thriving economies.”

Her Excellency expressed her gratitude to the companies that signed the pledge and their cooperation with the government, adding that it represents a great opportunity for the rest of the private sector to join this important initiative, stressing the readiness of the UAE Gender Balance Council to provide support to the private sector to progress in this field.

Private sector is a pivotal partner in gender balance
HE Abdulla Lootah, Director General of the Prime Minister’s Office at the Ministry of Cabinet Affairs, and Vice President of UAE National Committee on SDGs, stressed the important role of the private sector in supporting national efforts to achieve sustainable development goals, as well as promoting national initiatives and projects aimed at consolidating gender balance across various fields.

HE said: “The pledge, signed by 18 national and international pioneering companies, constitutes an important step in the UAE’s path to empowering women. Progress in gender equality started with Sheikh Zayed Bin Sultan Al Nahyan, and the wise leadership continues to build on it because of women’s pivotal role in the advancement of countries and societies.”

HE added: "This initiative reflects the strategic vision of the UAE Gender Balance Council and Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum. Completing the sustainable development goals is a joint responsibility between the public and private sectors, and success in this field requires joint efforts to launch initiatives that empower women working in the private sector.”

Two-year effort
The pledge is the result of the tireless efforts of the UAE’s Private Sector Advisory Council on SDGs, in collaboration with the UAE’s National Committee on SDGs as represented by the Federal Competitiveness and Statistics Center (FCSC) and the UAE Gender Balance Council, after a focus group discussion on SDG 5 was organised in 2019.

The result of this discussion was the Private Sector Pledge to Accelerate Gender Balance, an effort which will promote a culture that encourages all employees to realise their full potential, in line with SDG 5 (Gender Equality). Specifically, the pledge will drive the implementation of Target 5.5, which emphasizes the global importance of ensuring women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic, and public life.