Gary Vee shares the secret of his success at Emirates Airline Festival of Literature

- Recognised as a global thought leader in business, Gary Vee is a serial entrepreneur and one of the world’s foremost marketing experts

Gary Vaynerchuk, the entrepreneur and business guru also known as Gary Vee, shared the secrets of his success to a packed house last night (9 February) at the Emirates Airline Festival of Literature.

Recognised as one of the world’s leading thinkers in business, Gary Vee told the audience at the sold-out session how an understanding of emotional intelligence can accelerate business success. “The reason why businesses fail is because companies are incapable of firing people who build the bottom line but who destroy all the morale,” he said. “In the world today negativity is increasingly loud and positivity tends to be silent. We have an obligation to take our positivity and make it louder.”

He explained that employing soft skills such as patience, accountability, optimism and empathy can improve leadership capabilities and build a more successful, lasting organization. Vee maintains that fear and negativity are sometimes a vehicle for short-term success but are not as powerful as building a business on kindness, empathy and love. “The world is addicted to pointing fingers. Fighting fire with fire is why so much is not being accomplished in society and the workplace.”

The approach is described in his latest bestselling book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success, which shows how to strengthen these soft skills.

Gary Vaynerchuk is a serial entrepreneur and one of the world’s foremost marketing experts, as well as the author of six bestselling business books. He is the chairman of VaynerX, CEO of the media agency VaynerMedia and the Creator & CEO of VeeFriends. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers. His podcast The GaryVee Audio Experience ranks among the top podcasts globally. His session at the Festival was part of the Innovative Entrepreneurship strand which is sponsored by Investment Corporation of Dubai.

The Emirates Airline Festival of Literature continues this weekend with more top names such as acclaimed crime writer Mark Billingham, Bridgerton author Julia Quinn, House of Gucci author Sara Gay Forden, Chernobyl 1986 author Serhii Plokhy;  horror writer Stephen Graham and NASA astronaut Nicole Stott comparing experiences with UAE space heroes Hazzaa AlMansoori and Sultan AlNeyadi.
 
All sessions are held at the Festival venue, Habtoor City Hotels.
The Festival is held with Founding Partners Emirates Airline and the Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated authority for heritage, arts, and culture.
The Emirates Airline Festival of Literature is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

For the full list of authors, visit emirateslitfest.com/authors
More information about the Emirates Literature Foundation can be found online and year-round news of #EmiratesLitFest on LinkedIn, Facebook, Twitter, Instagram and YouTube. The Foundation also has two podcasts; the Best of the Emirates LitFest, and the Boundless Book Club.