DEWA successfully concludes ‘Let’s Make This Summer Green’ campaign

Dubai Electricity and Water Authority (DEWA)’s ‘Let’s Make This Summer Green Campaign’, organised for the 6^th consecutive year, has achieved remarkable success in raising customer awareness on adopting a sustainable and smart lifestyle to make a positive impact on the environment. The campaign was organised under the theme ‘Create memories that last forever’ through DEWA’s social media, internal and external channels. DEWA encouraged customers to use its services and innovative features on its website and smart app to monitor and control their electricity and water use, and get tips on reducing consumption.

Over the last three months, DEWA’s employees led its most extensive digital campaign to conserve electricity and water in collaboration with public and private entities in Dubai. DEWA plays a pioneering role in promoting conservation in Dubai, with effective social campaigns to promote environmentally-friendly practices.

The campaign included the Green Summer competition until the end of September, for society members to save electricity and water. Participants can enter a raffle draw to get valuable prizes. DEWA also organised virtual and physical lectures for the educational, government, industrial, and commercial sectors. DEWA’s Conservation Team presented 30 lectures and workshops in English and Arabic for 3,151 employees and students in Dubai. During the campaign, DEWA collaborated with the Madrasa initiative, a Mohammed bin Rashid Al Maktoum Global Initiative, with videos for children to practice conservation during summer.

The campaign highlighted the ‘Smart Living’ initiative for customers to monitor their consumption at home through their DEWA accounts on the website or smart app. Customers can easily check their dashboard to monitor consumption, know more about residential tariff slabs, get conservation tips, and develop conservation plans. Customers also benefit from the ‘My Sustainable Living’ programme to compare their consumption with similar homes in their area or use DEWA Store to purchase energy and water-saving devices.

DEWA’s conservation programmes and initiatives between 2011 and 2020 achieved cumulative savings within the target groups amounting to 2.44 TWh of electricity and 6.7 billion gallons of water, equivalent to saving AED 1.35 billion, and reducing 1.22 million tonnes of CO2 emissions.