Dubai Culture & Arts Authority (Dubai Culture) has announced its partnership with CreateNations, under the patronage of Briar Prestidge Trading LLC, as part of its digital campaign #CreateTogether. The campaign by Dubai Culture encourages local & uae based artists to share their talent through their chosen art form and it has already garnered over 1500 submissions. In line with this, CreateNation artists created designs for quarantine-themed T-shirts which are sold with toxic-free fabric paints for a creative at-home project. Proceeds from the first collection will go towards buying personal protective equipment (PPE) for health workers fighting the COVID-19 pandemic via Emirates Red Crescent, authorised by the Department of Islamic Affairs.
A creative mix of art and fashion, this unique project offers an opportunity to get creative. Thanks to the new partnership with Dubai Culture, it also provides UAE artists the chance to turn their art into fashion to raise awareness and help society’s most pressing issues.
Shaima AlSuwaidi, Director of Marketing & Corporate Communications at Dubai Culture, said: “Through this collaboration, we seek to support inventive and creative initiatives and provide them with a national-level platform to showcase and engage with the community. The partnership will certainly spread a positive message and a renewed love for culture across all segments of society.”
CreateNations Founder and CEO of Prestidge Group, Briar Prestidge, said, “This is an encouraging partnership for Dubai Culture and CreateNations for many reasons. The CreateNations’ movement began with a simple agenda – Do your part to help others. Our debut quarantine-themed collection received praise for the fun designs and memories it created during the lockdown period, with the proceeds donated to procuring PPEs for frontline workers. As a result of the pandemic and social isolation, many people feel anxiety. Our second CreateNations collection, in collaboration with Dubai Culture, will focus on mental health & positivity. We encourage UAE nationals & uae based artists to get creative; submit your design for the T-shirt at CreateNations for a chance to be featured and to be part of our cause.
The Art Tees are available in men, women, and children sizes through the CreateNations website (www.createnations.com). They have a range of designs and come with non-toxic paints and paint brushes. Please submit your designs to firstname.lastname@example.org.
Residents are encouraged to follow the #CreateNations and #CreateTogether campaigns on Facebook and Instagram as well as share their designs to be featured in a #CreateTogether exhibition by Dubai Culture in the future.
CreateNations under the patronage of Briar Prestidge Trading LLC is a DIY fashion brand that encourages creativity and builds a community around a good cause.
About Prestidge Group (www.prestidgegroup.com)
Prestidge Group is a PR, personal branding and production agency in Dubai working with HNW individuals, C-level executives, technology experts, celebrities and investors. We help elevate your corporate profile and build value as a speaker, media spokesperson and thought leader.
Emirates Red Crescent (www.rcuae.ae/en/)
Organising awareness programs, first aid, protection and control of epidemics. Brings attention to social issues and provides various humanitarian assistance for the vulnerable, needy people and victims of accidents and natural disasters.