Dubai Tourism & partners discuss increasing continuous collaboration to achieve goals of tourism vision 2022-25

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has provided an outlook of the industry to stakeholders and partners, highlighting the positive year-to-date international visitation, sharing destination insights and drawing attention to the innovative marketing initiatives that have been launched to further boost visitor numbers. Dubai Tourism also discussed ways of increasing collaboration with its partners, and emphasised the importance of aligning with, and leveraging all efforts including the hosting of Expo 2020 Dubai to achieve the goals of Dubai’s Tourism Vision 2022-25.

The strategic meetings were held recently between His Excellency Helal Saeed Almarri, Director General, Dubai Tourism and key executives from leading entities in the travel and hospitality sectors including Emirates, flydubai, Jumeirah, Marriot International, IHG,  Al Habtoor Group,  Atlantis, The Palm and Emaar Hospitality Group.

His Excellency Helal Saeed Almarri, said: “The aim of holding regular meetings with our tourism partners is to apprise them on the latest developments and trends in the global travel market, as well as provide them updates on the local industry and an overview of its performance to date. Such strategic meetings also serve as a platform to highlight the various marketing campaigns and initiatives launched by Dubai Tourism to attract more visitors to the city, further enhance Dubai’s position as a ‘must-visit’ destination and ensure that it stays at the forefront of the world’s widely recommended travel destinations.  We would also like our partners to be aligned with the various developments in the industry and to take advantage of, and benefit from the diverse campaigns and all efforts that are being made to realise the goals of Dubai’s Tourism Vision 2022-25. ”

“The continued success of our industry is testament to the solid relationships that we have with our stakeholders and partners. With a strong focus on increasing the city’s attractiveness to global audiences, Dubai Tourism is committed to harnessing the collective strength of our partners in providing visitors not just a diversity of tourism offerings but also unparalleled experiences with the ultimate goal of making Dubai the world’s most visited city,” HE Almarri added.

In discussions with stakeholders, HE Almarri also pointed out other factors that are bound to play a key role in sustaining the sector’s positive momentum, such as the strategy of using retail events as a means to attract visitors through a dedicated year-round Retail Calendar featuring festivals and events such as the ongoing Dubai Fitness Challenge and the 25th edition of the Dubai Shopping Festival, which begins in December. HE Almarri stressed the importance of taking advantage of these government-driven initiatives to attract more international visitors by showcasing Dubai as the destination of choice.

The industry stakeholders were also briefed on specialised training courses initiated by the Dubai College of Tourism (DCT) including the Medyaf programme, launched in line with the Emiratisation plan of Dubai Tourism to encourage young nationals to join the tourism industry and prepare them for suitable careers in the tourism and related sectors. Other DCT programmes that were discussed were the Dubai Expert programme dedicated to travel agents and the Dubai Way course designed for tourist-facing professionals working across various touchpoints of the tourism experience.

Participants at these meetings lauded the strong cooperation with Dubai Tourism, and emphasised the need to maintain the synergies between the government and private sectors to ensure that Dubai remains the preferred destination of millions of people.

Neal Jones, Chief Sales & Marketing Officer – MEA, Marriott International, said: “Marriott International strongly believes in the future of Dubai.  Under the vision of its leaders, Dubai Tourism does a remarkable job of positioning and evolving Dubai as an international business and leisure hub. Our deep, strategic collaboration with Dubai Tourism continues to see our teams across multiple disciplines - including, Sales, Marketing, Communications and Operations – work closely on initiatives and projects that drive innovation and success. We remain committed in supporting the efforts of Dubai Tourism and on creating memorable experiences for visitors into the city across our brands.”

Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG, said:”Given IHG’s long-standing history in the UAE and especially Dubai, we have a deep understanding of the country’s unique culture and business environment and an exceptional partnership with Dubai Tourism, who have been extremely proactive, creative and focused on building Dubai as a destination with a lot to offer to regional and international travellers. Today, the city’s greatest strength is that it continuously evolves as a tourist and business destination. There are many travellers who are looking forward to visit and revisit Dubai as there is always something new to explore in terms of arts and entertainment, sports, national heritage and traditions and of course the constantly evolving, world class culinary scene.

He added: “Furthermore, we facilitate the government’s tourism initiatives by bringing the wonders of Dubai to over a million of our loyalty members and encourage them to visit the city with the reassurance of staying at IHG’s hotels, that they are most familiar with. Meanwhile, Dubai Tourism works in close collaboration with all the players in the travel and tourism industry such as airlines, conference producers, leisure attractions to make sure that our guests’ trips are worthwhile. Currently, we are looking forward to facilitating the Dubai Expo 2020 in terms of attracting more visitors and offering them great guest experiences in our hotels. We are excited to leverage this great event and continue to bring more hospitality options to a broader range of travellers following 2021 as well. “

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