Mohammed bin Rashid School of Government unveils key findings of 2017 Social Media Report

The Mohammed bin Rashid School of Government shared its latest statistics on social media usage in the Arab world at a special session themed ‘Review of the 2017 Social Media Report’ at the second edition of the Arab Social Media Influencers Summit (ASMIS) held from 13 -14 December at the Dubai World Trade Centre.

Fadi Salem, Research Fellow at the Mohammed bin Rashid School of Government, outlined the growth of social media usage in the region between 2012 and 2016, especially on three platforms - Twitter, Facebook and LinkedIn. The report showed a clear gender gap in the Arab world in social media usage. For every woman that uses social media in the region, there are two men.

In 2016, the penetration of Arabic language Facebook rose to 90% in Egypt, Yemen, Palestine, Libya, Iraq and Jordan. However, on Instagram, the use of the Arabic language pales in comparison to English.

Users in Saudi Arabia, Egypt, Algeria, UAE, Kuwait, Palestine, Syria, Iraq, Qatar, Bahrain, Lebanon, Oman, Tunisia, Morocco, Jordan, Yemen, Libya and Sudan account for the majority of tweets sent in the Arab world. Users mainly access Twitter through smart phones.
The Mohammed bin Rashid School of Government plans to publish the full report in the near future, Salem said.

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