DEWA launches ‘8080 initiative’ to raise e-adoption rate to 80%

Dubai Electricity and Water Authority (DEWA) has achieved significant results as part of its efforts to achieve the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to reduce the number of visitors to government centres by 80% by 2018.

The e-adoption of DEWA’s smart services reached 76% until the end of the second quarter of 2017. In this context, DEWA launched the ‘8080 initiative’ to increase customer awareness of its smart services on DEWA’s smart app and website, so as to increase the smart adoption rate to 80% in 2017.

DEWA announced as of July 2017, customers can activate electricity and water services once they get Ejari contracts from any of the 800 Real Estate companies, or typing offices, certified by the Dubai Land Department without having to visit DEWA’s customer happiness centres. This initiative is in line with DEWA’s efforts to achieve the vision of Dubai Government that aims at transparency in the government sector, by adhering to the highest international standards to improve government services, thus enhancing the development of the UAE.

“At DEWA, we work in line with the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai who said, ‘A smart government doesn’t wait for people to come to it. Instead, it goes to them’, and the directions of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, that the government environment will be completely paper free by 2021.

DEWA has made great strides in the intelligent transformation process in accordance with its strategy to keep abreast of the latest technologies and developments in the field of smart transformation.

DEWA has succeeded in transforming all its services into smart services barely one year from the launch of the Smart Dubai initiative, which aims to make Dubai the smartest and happiest city in the world, and provide smart and timely services that enable customers to end their transactions at any time and from any place without having to visit our customer happiness centres  to save their time and effort as part of the Dubai 2021 Plan, which aims to make Dubai a smart, integrated, sustainable and resource-rich city, and our vision to become a sustainable and innovative world class utility,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA.

DEWA offers all its services through its smart app and website, and has made provisions for its customers to pay their bills in various ways, through Etisalat Public Payment Machines, Direct Debit, and Tayseer service. The Tayseer service enables customers to pay their bills by cheques issued from different banks, using Emirates NBD’s cheque deposit machines available all over the UAE, which helps in saving time and effort.

DEWA’s smart application provides customers with a unified and seamless experience offering rich and integrated services and features, including bills, charts, and usage comparison. More than one account can be added and customized with pictures. Its website ( is very comprehensive and compatible with various devices and smart phones. It was restructured to meet customer’s needs, and to enhance customer services, by providing integrated services from simple browsing, to services, to completion.

It is worth mentioning that the 8080 initiative is one of several innovative initiatives introduced by DEWA’s innovation team recently, to support DEWA’s continuous development process, enrich customers’ experience, and facilitate and accelerate procedures. This saves time and effort and also achieve customers’ happiness.

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